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Post by hmonower999 on Mar 10, 2024 11:35:53 GMT 5
The aim was to highlight the savings made by Boursorama Banque compared to its competitors by using usual consumer products as a metaphor (packets of pasta and coffee or canned corn for example). The bank plays on emotions by developing a brand image close to its customers and their concerns and at the same time encourages those who are not yet customers to become one to benefit from the same advantages. The Air Force employer brand communication campaign In the Air Force employer brand launched a new communication campaign entitled “Come and Discover” to awaken new vocations. The deployed system provided for several supports: Posters on street furniture. A television campaign. A reinforced presence on social networks such as TikTok or Snapchat. the general public to Belarus WhatsApp Number go to the Air Force website to discover the profession of aviator and get involved. Ferrero press release On June the Ferrero group published a press release to announce that it had obtained authorization to restart the production lines at its factory in Arlon Belgium. This follows the discovery of salmonella in certain of the group's products which led to the closure of several factories while a complete cleaning was carried out. The objective of this external communication was to: Announce the resumption of factory activity. Show the effectiveness of the actions deployed by Ferrero to eradicate salmonella. Reaffirm the group's attention to food security. To go further in your communication strategy download the guide to develop a communication plan and rely on concrete examples to reach your target.
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